Today I would like to share my personal experience and tell you how Instagram Reels work. Instagram Reels is a feature that allows users to create and share exciting short videos and includes music, text, effects, and more. But where do you start to create your own Reels?
First, open your camera in the Instagram app and select Reels mode. Then you can use various tools and features to create engaging content. You can add music, apply text or stickers, apply effects and filters, and adjust the playback speed. Use your imagination and experiment with different features to create unique and attractive Reels.
If you’re a beginner or want to save time, consider templates. Instagram offers a variety of templates to help you create stylish and professional-looking videos. You can choose a template, add your content, including photos and videos, and customize it to your preferences. It’s a great way to create impressive Reels without much editing skills quickly.
How does Instagram Reels algorithm work?
The Instagram Reels algorithm is a system that decides which videos to show Instagram users in their feeds. It works to show you videos that you are interested in, and that match your preferences.
In fact, any user can actually track these Instagram Reels algorithms on their own, based on their feed and the Reels on offer. The factors I’ve highlighted for myself are:
- Your interests
The algorithm takes into account the accounts you are subscribed to and the kind of content you interact with (like, comment on, share). It tries to personalize your feed with videos that match your interests.
- Involvement
The algorithm takes into account how actively other users interact with the videos. For example, the number of likes, comments, reposts and saves. Reels with more engagement are more likely to be seen by a wider audience. Engage people and stimulate interaction to increase the visibility of your videos.
- Relevant content
The algorithm analyzes different signals to determine if the video is right for you. This includes captions, hashtags, audio used, and the content of the video itself. Ads that match your previous interactions and interests are more likely to be shown.
- Freshness of content
Recently uploaded videos have a better chance of being shown. Instagram tries to show you current trends and popular content.
- View to completion
The algorithm takes into account how often users watch a video to the end. Reels that are frequently watched to the end have a better chance of being shown to a wider audience.
- Display on the Search page
Commercials that become popular and get more engagement and relevance can go to the “Search” page. This can greatly increase the video’s visibility and reach. Since Reels can be seen by other users in this section.
It is important to note that Instagram’s algorithm is constantly evolving, and the company can make changes to these factors or introduce new ones to improve the user experience. In addition, the specific details of Instagram’s algorithm are not publicly disclosed, so the information above is based on observations.
How long can Instagram Reels be?
Instagram has updated its features and increased the maximum length of clips to 90 seconds so users can create Reels up to 90 seconds long.
What resolution should Instagram Reels have?
Instagram Reels should ideally have a resolution of 1080 pixels by 1920 pixels, commonly called a 1080p vertical video. This is also known as the standard Full HD resolution for vertical videos on Instagram.
However, it’s worth noting that Instagram may accept videos with different resolutions and automatically optimize them for display within the app.
Is it worth using templates to create Reels?
Reel creation templates are ready-made layouts and designs that help you create video content on Instagram. They are ready-made with specific text layouts, graphics, music, and other elements.
Using templates can be useful and convenient. They allow you to quickly create beautiful and structured videos without designing from scratch. You can add text, images, and videos to the ready-made places on the template.
However, it’s worth remembering that templates can be limited in what they can offer. Sometimes they can limit your creative freedom. Therefore, adding uniqueness and style to your content is important, creating a balance between using templates and your individuality.
Ultimately, using templates to create Reels is your decision. They can help you save time, create stylish content, and give you design ideas.
How to create Instagram Reel?
Here are simple instructions on how to create an Instagram Reel:
- Open the Instagram app and tap the icon in the lower right corner.
- Tap the “+“.
- Select the “Reel” section.
- Tap and hold the record button to record a video. Or upload videos from your gallery to do so, tap on the gallery icon.
- Edit the video, trim it, add text, stickers, or filters.
- Add music.
- Write a caption and add hashtags so people can find your video.
- Tap the “Share” button and your Instagram Reel will be published.
Remember to adhere to Instagram’s community guidelines and copyright policies when creating and sharing your Reels.
How to create Instagram Reel using templates?
To create an Instagram Reel using templates, follow these simple steps:
- Open the Instagram app and tap the icon in the lower right corner.
- Tap the “+“.
- Select the “Reel” section.
- In the new window, select Templates.
- Then scroll through the options and tap “Use Template“.
- Tap “Add media” to select the desired videos from the gallery.
- See how the videos appear and tap on “Next“.
- At this point, select the music, add the text and tap “Next“.
- Tap the “Share” button and your Instagram Reel will be published.
That way you can quickly make a really cool Reel. To do this, you just need to place fragments of your videos in the template properly.
Are views or likes more important on Reels?
Likes on Instagram Reels more important than views. Getting likes means that people like my content and support it. The likes are like a sign of approval that shows my posts are appreciated and interesting.
When a user likes under my Reel, it means they not only watched my video, but actively showed their support.
Just watching a video can be random, but a like shows that someone really appreciated what you created. So, in my experience, likes are more important because they show the value and quality of the posts.
However, of course, you shouldn’t completely ignore views because they are still an indication of how much your video has been shared and viewed. The more views you get, the more chances you have of getting more subscribers.
Is it better to post Reels or posts?
Instagram Reels get 67% more engagement than standard Instagram videos. Publishing more Reels increases the likelihood of getting more likes and comments compared to publishing only photos.
This means that Reels offer more engaging and interesting content that attracts more attention and interaction from users. If you want to increase engagement with your audience and get more responses, it’s worth considering actively using Instagram Reels in your content strategy.
